One thing Sports coverage has always been missing was a more emotional, cinematic approach to it's footage and resulting output.

We're used to close-up slow motion images of athletes in competition, but these are always a bit "dull", or from a bad angle, or just don't capture the emotions.....

Together with a strong partner and a creative Director, we ventured into the world of athletics competitions, utilitzing the ARRI Alexa Mini with it's beautiful skintone sensor, paired with Zeiss Primes and Canon Cine Zooms.